Neo is a range of fertilizer products developed jointly between Herogra and the US multinational brand: Koch.
The logo is based on the teardrop that forms the anagram of the Herogra brand, but reinterpreting it in the shape that generates the crystallization of the raw materials that make the products.
As for typography, Flexo family is used. Its rounded corners give the feeling of contemporary and friendly, while stable.
The choice of green is due to the appearance of the product itself, as the novelty regarding other fertilizers is determined by a particle called NBPT, which has a subtle green. And it works organically, increasing the potency of the product and as a result have to use less of it, reducing its respective impact on the environment.
Below you can see images of the final art of the corporate identity:
Several brochures, in which the product characteristics are described, are made following the editorial line of Herogra in all of them, while maintaining the unity of the corporate identity of NEO. A folding brochure of the NEO range is also designed.
The packaging of the product samples are also designed to be handed to customers.