The logo is built on the premise of representing on a calligraphic form a fruit or vegetable.
The main typography is Egyptian, Didone type, with high contrast and curved spikes in lower case. His great height makes it easy readability typography while elegant.
The typography used in “Gastrobar” is very rounded. The combination of both typefaces project the philosophy of the company to the outside communications. It is a smart company, at the same time friendly and contemporary.
The green colour that is associated with the natural and organic, and therefore a sought ambiguity is generated when trying to recognize what vegetable is represented.
All the elements are designed to complement the brand: advertising, merchandising, stationery and own specific elements.
The idea of gourmet brand is highlighted by associating their products with a masterpiece. All graphic is complemented with watercolour illustrations of organic vegetables Juliana offers.
Stationery is built by using the developed graphic resources for the brand: letters, envelopes, CDs ... with a common thread that enhances the brand. Specific merchandising is also designed for consumers of organic fruit and vegetables such as apron and reusable bags for shopping.