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Farm Chemicals
Briefing
This project is developed as rebranding of a brand for agricultural products. Because the logo and corporate identity were extremely outdated it is completely changed, keeping only the corporate blue color.
Concept
The logo is constructed with connected circular shapes, reminiscent of chemical bonds, from which a leaf sprouts as agricultural products.
Typography
The typography is rounded and friendly. It projects a feeling of lightness and closeness.
Variable
Colours
It is chosen the green color that is associated with the natural and organic, in addition in naming the corporate blue is maintained.
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Dark green
RGB: #008e0d
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Light green
RGB: #95d13b
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Blue
RGB: #313280