Briefing

This project is developed as rebranding of a brand for agricultural products. Because the logo and corporate identity were extremely outdated it is completely changed, keeping only the corporate blue color.

Concept

The logo is constructed with connected circular shapes, reminiscent of chemical bonds, from which a leaf sprouts as agricultural products.

Typography

The typography is rounded and friendly. It projects a feeling of lightness and closeness.

Variable

Colours

It is chosen the green color that is associated with the natural and organic, in addition in naming the corporate blue is maintained.

  • Dark green

    RGB: #008e0d

  • Light green

    RGB: #95d13b

  • Blue

    RGB: #313280

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